This might seem surprising, but there were many reasons for this. Uncertainty actually makes room for change to sweep in and demands for better environmental stewardship go hand in hand with much of the movement towards overall social change.
Consumers began demanding that companies rise up and meet the challenge or risk losing precious business. Almost every company that could jumped at the chance to meet these demands.
With so many businesses, organizations, and people affected by mandatory closures and massive layoffs, there was unprecedented attention being paid to doing things consumers wanted. And what they wanted was change.
This led to a quiet but very real revolution: even the most carbon-heavy companies made net-zero pledges and understood that nearly every product and service would be under constant scrutiny to keep to this word.
As with all revolutions, and especially the previous digital revolution, this promises change in directions that are both foreseen and not. We cannot see what it will be like until we reach the other side – but unlike before, people are demanding that we get to that side and see, rather than stay where we are at present and face the consequences of our lack of action.
At TerGo, we are aiming to accelerate this revolution, allowing businesses and people alike to join forces to make more meaningful change, faster and more pointedly, to get us to the other side. It’s already beginning to pick up speed – we want to help get us all across the finish line towards a better planet.